By SAM HALPERT Apr. 5, 2017

Travel and restaurant review website Trip Advisor has announced that the company will now begin evaluating shrooms and other hallucinogenic drugs.

CEO Stephen Kaufer made the announcement on Thursday surrounded by the band MGMT: “Trip Advisor has always sought to provide customers with easy, affordable, and enjoyable access to the world’s most interesting cultures and destinations. We are excited to announce our new focus that will expand—fuck, that’s a sweet dragon.”

The move is reportedly an attempt to tap into a niche consumer demographic that, until now, primarily relied on burnout uncles named Mac and questionable Reddit pages for advice on dope ass mind treks.